1. Product Quality – Many people who don’t believe in buying designer brands say that you are only paying for the brand name and that the product is no better than any other. While you are paying in part for the “privilege” to wear the brand’s name, you are also probably purchasing a product that is high quality. For example, I buy designer denim because it fits better and lasts longer than the jeans I buy for $25.00 at Bob’s. Designer clothes are usually made from finer fabrics and have superior stitching compared to those of bargain stores.
2. Consistency – Most people who wear designer clothes swear by a few designers. For example, someone might own thirty pairs of Paige jeans but refuse to even look at Joe’s Jeans. Both are expensive, high quality brands, so what’s the difference? Paige jeans consistently fit, last, and look great, where Joe’s Jeans aren’t as flattering (this isn’t my personal opinion, it’s just an example). People keep going back to the same brands because they consistently perform well for them.
3. Self Identity – Certain brands represent certain things (according to the advertising class I took last semester). For example, Ralph Lauren represents classic preppy. Club Monaco is worn most often by young stylish professionals. Abercrombie reminds you of a skinny and popular thirteen year old girl. People buy certain brands because what you wear represents who you are.
4. Social Status – Wearing designer clothing aligns you with an elite group: those who can afford it. People who wear designer clothing recognize designer clothing. They can also usually recognize cheap clothing. When you are wearing a Juicy Couture dress, you appear wealthier and of higher social status than others. And who doesn’t want others to be insanely jealous of your clothes?
5. Uniqueness and Rarity – that no one else will be wearing them at the same time as you. You’re never going to experience that awkward moment where you bump into someone wearing the same outfit as you.
6. Celebrities Wear Designer Apparel – Yes, it’s stupid to buy something just because Nicole Richie wears it Celebrities started the big sunglasses trend (or Rachel Zoe started making celebrities wear big sunglasses). Now I own a pair of huge sunglasses. People copy celebrities, and no matter how shallow or sheep-in-a-flock , it’s always going to be that way. Celebrity dresses are like living bulletin boards for designer apparel .
What reasons do you wear Designer Apparel?
Who is your favorite Designer?
No comments:
Post a Comment